{"id":3557,"date":"2020-12-04T17:38:28","date_gmt":"2020-12-04T22:38:28","guid":{"rendered":"https:\/\/www.gocomputek.com\/?p=3557"},"modified":"2021-04-09T11:14:23","modified_gmt":"2021-04-09T15:14:23","slug":"generosity-in-business","status":"publish","type":"post","link":"https:\/\/www.gocomputek.com\/generosity-in-business\/","title":{"rendered":"Generosity in Business"},"content":{"rendered":"\n<p class=\"justify-text\">The season of gift-giving has arrived! The holiday season only comes around once a year, but at GoComputek, we try to live a lifestyle of generosity all year long. In addition to giving to several charities, all of our employees volunteer for local causes. We believe that a <a href=\"https:\/\/www.forbes.com\/sites\/ekaterinawalter\/2015\/02\/18\/generosity-as-a-business-practice\/?sh=1531d7d8752f\" target=\"_blank\" rel=\"noreferrer noopener\">culture of generosity<\/a> is a culture of strength, not weakness. When we sit down with our customers or potential customers to assess their service needs, we know in advance that we will end up giving them more than what they&#8217;re paying for. This kind of generosity is part of our commitment to IT excellence. While all this might sound like bad business sense, it isn&#8217;t. Studies show that businesses with a culture of generosity experience serious benefits, including:<\/p>\n\n\n\n<ul><li>stronger collegial relationships<\/li><li>a faithful customer base<\/li><li>higher profits<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Stronger Collegial Relationships<\/h4>\n\n\n\n<p class=\"justify-text\">Everyone wants to feel like the work they do benefits society in some greater way. A study by Cone Research reveals that <a rel=\"noreferrer noopener\" href=\"https:\/\/theundercoverrecruiter.com\/corporate-philanthropy-retention\/\" target=\"_blank\">79% of workers<\/a> would rather work for a socially responsible company. Social responsibility, or social generosity, does not end with financial contributions. It also includes volunteering. Service projects give colleagues a chance to interact with each other outside of work. Working together for a greater cause fosters camaraderie. It creates opportunities to build relationship. In fact, 64% of employees surveyed said that their work relationships were strengthened by volunteering together.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Faithful Customer Base<\/h4>\n\n\n\n<p class=\"justify-text\">There is a clear connection between generosity and brand loyalty. According to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.personadesign.ie\/social-responsibility-how-to-build-a-socially-conscious-brand\/\" target=\"_blank\">brand expert Lorraine Carter<\/a>, \u201cbrands that manage to establish a deep connection between their social initiatives and their customer base, enjoy unwavering brand loyalty.\u201d Companies who contribute to their communities improve their brand image. Hence, they can grow a following based on their ethical practices. Today\u2019s consumers connect their spending habits to the causes they care about. Over <a rel=\"noreferrer noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/americans-prefer-to-buy-from-socially-conscious-companies-this-holiday-shopping-season-sap-study-finds-300759682.html\" target=\"_blank\">50% of Americans<\/a> consider themselves socially conscious shoppers. Moreover, <a rel=\"noreferrer noopener\" href=\"https:\/\/loyaltylion.com\/blog\/customer-loyalty-programs-in-the-age-of-conscious-consumerism\" target=\"_blank\">87% of shoppers<\/a> are more likely to purchase items that offer some kind of social benefit. In other words, generosity inspires brand loyalty, which ensures business continuity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Higher Profits<\/h4>\n\n\n\n<p class=\"justify-text\">Companies who faithfully give, faithfully receive. The goal is not to give in order to receive. However, the fact remains that a generous business culture boosts the bottom line. Consumers assume that companies engaged in social responsibility also create better products. This inspires them to purchase from that company rather than from a less engaged brand. Partnering with causes by adding a donation option at purchase <a rel=\"noreferrer noopener\" href=\"https:\/\/www.forbes.com\/sites\/ekaterinawalter\/2015\/02\/18\/generosity-as-a-business-practice\/?sh=1531d7d8752f\" target=\"_blank\">increases sales<\/a>.  Companies like eBay and Amazon see a 29% increase in sales when they add a donation option at purchase. Again, the aim is not self-interested giving. But it&#8217;s worth noting that generosity benefits businesses as well as those in need.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conclusion<\/h4>\n\n\n\n<p class=\"justify-text\">All businesses seek to turn a profit. Yet that is not all they should seek. All enterprises exist to provide employment, to fulfill a need, or to perform a service. Part of our mission at GoComputek is to serve our community. Giving of our time, money and spirit is a priority for us. If you are looking for a managed service provider that is generous with their effort and time, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.gocomputek.com\/contact-us\/\" target=\"_blank\">give us a call<\/a>. We look forward to sharing our culture of generosity with you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The season of gift-giving has arrived! The holiday season only comes around once a year, but at GoComputek, we try to live a lifestyle of generosity all year long. <\/p>\n","protected":false},"author":4,"featured_media":3600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[]},"categories":[206,18],"tags":[158,159,160,161,162],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generosity in Business - GoComputek Managed IT Services Miami<\/title>\n<meta name=\"description\" content=\"At GoComputek, we believe in the virtue of generosity. 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