The season of gift-giving has arrived! The holiday season only comes around once a year, but at GoComputek, we try to live a lifestyle of generosity all year long. In addition to giving to several charities, all of our employees volunteer for local causes. We believe that a culture of generosity is a culture of strength, not weakness. When we sit down with our customers or potential customers to assess their service needs, we know in advance that we will end up giving them more than what they’re paying for. This kind of generosity is part of our commitment to IT excellence. While all this might sound like bad business sense, it isn’t. Studies show that businesses with a culture of generosity experience serious benefits, including:
- stronger collegial relationships
- a faithful customer base
- higher profits
Stronger Collegial Relationships
Everyone wants to feel like the work they do benefits society in some greater way. A study by Cone Research reveals that 79% of workers would rather work for a socially responsible company. Social responsibility, or social generosity, does not end with financial contributions. It also includes volunteering. Service projects give colleagues a chance to interact with each other outside of work. Working together for a greater cause fosters camaraderie. It creates opportunities to build relationship. In fact, 64% of employees surveyed said that their work relationships were strengthened by volunteering together.
Faithful Customer Base
There is a clear connection between generosity and brand loyalty. According to brand expert Lorraine Carter, “brands that manage to establish a deep connection between their social initiatives and their customer base, enjoy unwavering brand loyalty.” Companies who contribute to their communities improve their brand image. Hence, they can grow a following based on their ethical practices. Today’s consumers connect their spending habits to the causes they care about. Over 50% of Americans consider themselves socially conscious shoppers. Moreover, 87% of shoppers are more likely to purchase items that offer some kind of social benefit. In other words, generosity inspires brand loyalty, which ensures business continuity.
Companies who faithfully give, faithfully receive. The goal is not to give in order to receive. However, the fact remains that a generous business culture boosts the bottom line. Consumers assume that companies engaged in social responsibility also create better products. This inspires them to purchase from that company rather than from a less engaged brand. Partnering with causes by adding a donation option at purchase increases sales. Companies like eBay and Amazon see a 29% increase in sales when they add a donation option at purchase. Again, the aim is not self-interested giving. But it’s worth noting that generosity benefits businesses as well as those in need.
All businesses seek to turn a profit. Yet that is not all they should seek. All enterprises exist to provide employment, to fulfill a need, or to perform a service. Part of our mission at GoComputek is to serve our community. Giving of our time, money and spirit is a priority for us. If you are looking for a managed service provider that is generous with their effort and time, give us a call. We look forward to sharing our culture of generosity with you!